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SOURCE Mark C. Perna

CLEVELAND, Sept. 20, 2018 /PRNewswire/ -- How do we parent, educate, and employ members of the Why Generation, made up of our two youngest generations (Millennials and Generation Z) who together represent a one-hundred-million-person force of youthful power?

Workforce development consultant and education strategist Mark C. Perna presents an empowering approach for educators, employers, and parents who are seeking to make a more meaningful and productive connection with the young people they influence. His new book, Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations (Greenleaf Book Group, September 18, Hardcover, $24.95, ISBN: 978-1-62634-511-9) helps unlock the incredible potential of young people everywhere and spurs them to increased performance at school, in the workplace, and beyond.

Publishers Weekly called it "thought-provoking." Indeed, it challenges assumptions and provides useful tools for parents, educators, and companies to better evaluate the career choices, training, and management of the newest generations.

Perna is not only informed from his research and several decades of experience as a strategic consultant in education and business. He's also the father of two Millennials. "My book is a distillation of the most impactful and useful strategies that have worked both in my family and in organizations across North America," he says.

"The country is facing a crisis right now," says Perna. "As the skills gap continues to expand, employers are desperate to recruit and retain talented and skilled workers who will help their businesses compete and grow. Further, there's an Awareness Gap. Parents need to explore with middle schoolers and high schoolers the multitude of careers and various education paths that don't necessarily follow today's expectation of getting a college degree and then a job."

Perna's book addresses:

  • Insights on the younger generations that reveal how we should work with them to achieve higher performance in their careers and greater fulfillment from life.
  • How generational differences affect the workplace and alter the business landscape.
  • How tools like the Career Tree® can help transform the educational and workforce development paradigm in America.
  • How we can close the skills gap.
  • What it will take to improve employee performance and retention.

"There's an urgency to lead today's younger generations, to make a bigger difference than ever before," says Perna. "But our education and workforce development systems are broken and we struggle to connect meaningfully with generations both older and younger. We can address these problems and motivate the younger generations when we start by answering their why."

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