The Generator Looking to Move to Downtown Reno - KTVN Channel 2 - Reno Tahoe Sparks News, Weather, Video

The Generator Looking to Move to Downtown Reno

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Downtown Reno could soon be the new home to a popular, inclusive art community.  The Generator, known for producing large-scale sculptures used in Burning Man, is looking to relocate to a vacant lot along the Truckee River. 

The nonprofit has served the northern Nevada community for several years at its current location in an industrial area of Sparks.  With the growth they have seen in recent years, they say it's time to move on up.  Aric Shapiro, Development Director explains, "We've got over 100 members and a few more years of running the organization. We just feel like we're in a really good place to make this happen now."

The site of their possible new home is located right near the Wells Avenue overpass on East Commercial row, next to Sutro Street. Shapiro says this location would help expand arts and culture in the area, noting that it was one of the city's priorities in "Reimagine Reno."

Currently, their facility spans 35,000 square feet and houses 50 resident artists, but Shapiro hopes the move will allow them even more space. Wednesday, Reno's City Council will discuss possible lease terms for the center, which would be able to house 75 resident artists.

There are also plans to expand the facility into something more than an art center, including a sculpture park, a garden and a designated space to engage the surrounding community. 

Shapiro says the spot is ideal, not only because it has otherwise remained unoccupied for decades, but also because of its proximity to bus lines and public transportation, providing a unique artistic attraction in downtown Reno. He explains, "There are really only two or three places even remotely like this in the entire United States, so not only is this a phenomenal resource for northern Nevada and Reno, but it's really unparalleled."

The project still has to get final approval from the city council. The nonprofit will then launch a capital fundraising campaign to raise the approximately $2-4 million needed. 

To learn more about The Generator, click here

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