The Northern Nevada Children’s Cancer Foundation (NNCCF) is hosting a 12-hour radiothon event to hit the Know the Gold campaign fundraising goal of $250,000, at Scheels in Sparks.

All donations during the radiothon will be matched dollar-for-dollar by the William N. Pennington Foundation up to $250,000. Campaign volunteers will be manning the phone bank, and radio talent will be interviewing local children and their families affected by childhood cancer. 

The Know the Gold Radiothon marks the finale of the five-month-long Know the Gold campaign, which kicked off in September 2017, encouraging local businesses, schools, churches, organizations, and individuals to raise funds for local children with cancer, "This is a significant amount of fundraising for the year so the fact that we can get it all done early on so we know we are ready and prepared to help those families," says Mary Powell, the executive director for NNCCF.

Donations to NNCCF help alleviate the financial and emotional burden childhood cancer places on affected northern Nevada children and their families. Such as Rachel and Sabrina Conforti, back in 2016 doctors found tumors on Sabrina spinal cord, "It is called anaplastic ependymoma or cancerous tumors she did have surgery to remove some of them but some were unable to so we had to do radiation," says Rachel. 

AT 10 years old having this condition may have stopped her for a bit, but it hasn't stopped her from being a kid, "She is doing great, doing good she is playing basketball actually," says Rachel. 

The foundation has helped the family in many ways, such as paying for travel expenses and even helping pay the mortgage one month, but it isn't all about the money, "So many times I have gone to the office and just had someone to talk to and just having that support has been amazing so it is not just about money," explains Rachel.

For some of the volunteers at the event it has helped them keep their loved ones alive by giving back, such as Carol Truman who lost a grandson at a young age, "It keeps Pierce alive for us and it helps us realize that even though his life was very short it had a lot of meaning to us and so we just keep him in our heart." 

Call in to donate during the 12-hour radiothon; 775 359-1453 or give online at

You can also donate at the event. The event is free to the public, and attendees are encouraged to visit the vendor fair and ride the indoor Ferris wheel.

The event is from 6 a.m - 6 p.m. at 1200 Scheels Blvd.

(Northern Nevada Children’s Cancer Foundation contributed to this report)