With the deep freeze hitting the east coast, blood donation centers say they have been impacted by a drop in donations. So they're asking people out west to help - and you can do just that at the 32nd All Reno Radio Blood Drive at the Atlantis Casino.

The blood drive will be held in the Paradise Rooms from 10 a.m. to 7 p.m. 

Radio personalities from across Reno are working together to encourage people to come out and donate. This year's goal is to collect 450 pints of blood - and volunteers are asking you to start of the new year by making a life-saving donation.

"Knowing that you have something that you can give to someone else that can save their life, that's so important, and that's why we're here," says Jen Grant, Reno Media Group. 

Participants in the blood drive will receive a Port of Subs coupon for a free small sub and a medium drink, Hero Rewards redeemable online for great items at bloodhero.com, free Atlantis gelato, automatic entry to win a $500 Southwest gift card, and a chance to win prizes from one of 32 local businesses.

No appointments are necessary, and walk-ins are welcome.