Patagonia To Donate 10 Million Dollars From Black Friday Sales - KTVN Channel 2 - Reno Tahoe Sparks News, Weather, Video

Patagonia To Donate 10 Million Dollars From Black Friday Sales

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Patagonia's Black Friday sales hit a record-breaking 10-million dollars... and they're donating all of it!

That amount is five times more than what the outdoor clothing and gear company expected to earn, but Patagonia is keeping its promise to give away the sales it brought in on one of the biggest shopping days of the year.

The 10-million dollars will go to nearly 800 environmental groups around the world.

The vice president of environmental activism at Patagonia says the company came up with the idea to help bring people together after a divisive presidential election.

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