Future Reno-Sparks Convention Bookings Up 49% - KTVN Channel 2 - Reno Tahoe News Weather, Video -

Future Reno-Sparks Convention Bookings Up 49%

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From the Reno-Sparks Convention and Visitors Authority:

The Reno-Sparks Convention and Visitors Authority (RSCVA) announced today that its Convention Sales Department just concluded Fiscal Year 2013/2014 with 163,259 room nights of signed, definite business for Reno, Sparks and North Lake Tahoe in all future years; an increase of 49 percent over the 110,000 definite room nights contracted in FY 12/13.
“The recession hit the convention business from coast-to-coast hard, and Reno’s drop in gaming volume - due to the increase in California Indian casinos in particular, and the overall growth in casino gaming nationwide - means that convention business is more important than ever before for Northern Nevada,” according to Christopher Baum, president and CEO of the RSCVA. “I’m delighted to report that 63 percent of this year’s definite bookings are new business for the Reno area, which bodes well for the region’s future.”
The RSCVA has been marketing to trade and professional associations much more aggressively for the last two years, with programs such as a high profile Strategic Sponsorship with the American Society of Association Executives (ASAE) - the “association for associations” - and an informative, new advertising campaign that appears in the first few pages of all of the top convention industry trade journals.
“By shouting with a louder voice, and telling a more compelling story about our great region, we have made it easier for our sales team to meet face-to-face with convention industry decision-makers,” according to Baum. “And that has resulted in more RFPs (requests for proposal) for larger convention groups than we have seen for many years.”
Several industry trends make the securing of larger convention bookings more challenging than ever before, including the general reduction in committed “room blocks” - the number of hotel rooms held per night in anticipation of a convention’s attendance - that most trade and professional associations are willing to reserve, due to the number of attendees who ignore the “official” hotels and book their hotel reservations directly through online travel agencies. In addition, Reno used to regularly enjoy 50,000 room nights of government meetings per year, but that has dwindled to less than 10,000 room nights annually due to negative comments from the White House about government employees meeting in resort locations (resulting in many meetings going to higher cost cities that are less “controversial” than gaming towns like Reno and Las Vegas). All of which makes the achievement of 72 percent of the aggressive 228,000 room night goal in place for FY 2013/2014 all the more impressive.
“We won’t be satisfied until the RSCVA sales team achieves 100%, or more, of our convention room night goal,” said Baum. “But our current upward trend, from a team with three key members just hitting their one-year anniversaries, makes that challenging goal all the more realistic for Fiscal Year 2014/2015.”
Highlighted definite bookings for future years include:
•    Triple Crown Sports; Four events in July & October 2014 & July 2015; 22,756 total room nights
•    USA Karate National Championships; July 2014; 3,662 room nights
•    Vision Global Convention; September 2014; 4,959 room nights
•    Wizard World Comic Con; November 2014 and 2015; 1,300 room nights each year
•    NRCHA Snaffle Bit Futurity; 2014-2016; 6,018 total room nights
•    Gold Wing Riders Association Reno Rendezvous; June 2015; 4,495 room nights
•    Dynamic Communities, Inc. Summit; October 2015; 7,023 room nights
•    The Jazz Education Network Annual Convention; January 2019; 3,300 room nights

From the Reno-Sparks Convention and Visitors Authority
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