Historic Carson City Banks on Futuristic Marketing - KTVN Channel 2 - Reno Tahoe Sparks News, Weather, Video

Historic Carson City Banks on Futuristic Marketing

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Carson City has always been known for its history. Now it's banking on technology of the future to build its tourism. The Carson City Visitors Bureau has launched an app that gives visitors a list of things to do in the capital city.

"It takes all the information you'd be looking for in print and puts it all in the palm of your hand," says Kyle Horvath who manages social media for the Carson City Visitors Bureau. "And it's helping those who use it be organized and helping them find everything that's going on here."

Stan Jones has run the Purple Avocado for 14 years and he says he's seen it making a difference.

"I admit that I'm not the most technically savvy guy at my age, but I see that people are finding us," Jones says. "And they say that they were in their hotel room and found the app and that brought them to us. And that's what it's about, getting people to browse around and see what's here."

According to Joel Dunn, Executive Director of the Carson City Visitors Bureau, sports tourism is becoming big in Carson City.

"We have a lot of world class softball tournaments and baseball tournaments and soccer. When this app goes out to all of the teams coming in, it helps to let them know all the other things we have to offer. And it's really bringing in a new demographic for us; those 25-45 year old professionals."

The app was created with $20,000 in grant money and Dunn says it's already paid for itself. And as visitors learn more about Carson City, the Visitors Bureau is learning more and more about them.

"Our mobile app has a full analytical suite. We know who's downloading it, where they're downloading it and how they use it after they download the app. It's all very important to build our marketing," said Dunn.

 You can find the free app at: http://visitcarsoncity.com/contact-us/
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