Expect Higher Beef Prices This Fourth of July Holiday - KTVN Channel 2 - Reno Tahoe Sparks News, Weather, Video

Expect Higher Beef Prices This Fourth of July Holiday

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Whether it's the smell, the taste or the tradition, for the Fourth of July... "everybody wants BBQ."

And barbeque means beef.

But from restaurants to grocery stores, "What's for Dinner" is costing more this Independence Day. "We're probably, I don't know, 30% to 35% across the board higher on all beef items."

It's a heavy burden, especially for restaurant owner Ronnie Killen. "It's really hard to change your menu that quickly. You don't want people to get upset because you're raising the prices."

So far his restaurant is eating the cost, and waiting for a break. "It's doing well anyway so I can't complain."

The record high prices are mainly because of the drought that won't quit, shrinking the U.S. cattle supply to its lowest numbers in 60 years. Chef Killen knows about that too. He owns a ranch. "The grass is dying because we haven't had very much water."

Add to Killen's resume, his own steakhouse, and he's seeing the crunch from every angle. But he's taking the long view. "We just look at it, it's going to come back down, it always does."

Until then, customers are willing to step up the cost to cure their craving "Maybe $12 to $14, every now and then."

"If it was my last bite of beef, I'd pay $10 for a single bite."

Meaning there's still some meat left on the bone.

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