Northern Nevada Businesses Cash In on World Cup Soccer - KTVN Channel 2 - Reno Tahoe News Weather, Video -

Northern Nevada Businesses Cash In on World Cup Soccer

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Every four years the World Cup takes the world stage. Thirty-two teams will play in this year's tournament and eyes from every country will be watching. Including more fans than ever here on Northern Nevada. And a lot of those fans will help boost the local economy.

"People are coming in from Sacramento because they can't gamble in California. We are seeing a lot of interest in the World Cup and in the wagering," says Steve Mikkelson, who manages the Atlantis Sportsbook. "Like 12 years ago the interest in wagering on soccer was below hockey, now it's up there with pro baseball. And especially during the World Cup we expect big crowds."

The Atlantis Casino Resort Spa is catering to that trend with drink and food specials during the games. And so are the Bully's Sports Bar & Grills.

"We are offering $2.50 Buds and Bud Lights, to get people started. And then every time a team scores a goal we are offering shots of Tuaca and if guests are drinking a Bud at the time they can get another for just $1," said Grant Geissel at the Bully's on Robb Drive and Mae Anne.

"We saw a big crowd for the opening ceremonies and we expect another big on on Monday when the United States plays," Geissel said.

"We expect the crowds to grow as the field of teams narrows," said Mikkelson. "And we do expect a good three weeks of wagering ahead."

Written by Erin Breen

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After one day, viewership of the World Cup in the United States is up 8% over 2010.
 
The Nielsen company said Friday that 9.5 million people in the U.S. watched Brazil's tournament-opening victory over Croatia, compared to the 8.8 million who saw Mexico take on South Africa in 2010's first game.
 
Univision's Spanish-language audience of 5.1 million was down from the 5.9 million who watched in 2010. That's not a surprise, given the game four years ago involved Mexico, and a large percentage of Univision's audience is of Mexican descent.
 
ESPN's opening day audience was 4.4 million, up 55% from the 2.9 million who watched in 2010.   (AP)
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