More Women Riders Expected at Street Vibrations Spring Rally - KTVN Channel 2 - Reno Tahoe News Weather, Video -

More Women Riders Expected at Street Vibrations Spring Rally

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More than 10,000 motorcycle enthusiasts are expected to roll into Reno on Friday for the Street Vibrations Spring Rally. What’s new is the number of women who will be riding their own bikes.

"Harley-Davidson has reached out to women as a demographic and they're designing new bikes and coming out with new models that are friendlier for female riders," said Amy Baker of Chester’s Reno Harley-Davidson.

Experts say women are now the sport's fastest growing demographic. "We've had women that are past retirement, 65 years-old, that are taking our riding class and getting their own bike," Baker said.

Street Vibrations, which hosts two local motorcycle events per year, is seeing more women riders in the Truckee Meadows. Event manager Randy Burke says it’s partly the feeling of independence and control. "The fresh air, the excitement and the adventure; women can like the James Dean lifestyle just as much as men," he said.

Events like Street Vibrations are looking to women to expand their business. "That's very exciting to us. It's a whole new untapped demographic," said Burke.

Baker says retailers want to offer women the same motorcycle experience as men. "They have a feeling of freedom. It's doing your own thing. Independence," she explained.

Even so, not every woman wants to take over the driver's seat. Local hair stylist Jenifer Barner likes having someone else do the driving. “I do have a couple of girlfriends who just did the women-only class and got their license and they're having fun and they like it. I just want to be on the back," she said.

Street Vibrations will be hosting events in downtown Reno this weekend with more than 100 vendors. Events will also be held at Chester’s Reno Harley-Davidson on Market Street.

Written by Jennifer Burton
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