Sundown in Midtown's Spring Fling - KTVN Channel 2 - Reno Tahoe News Weather, Video -

Sundown in Midtown's Spring Fling

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Dozens of businesses in the Midtown Reno area came together for a big block party Friday night - put on by the Creative Coalition of Midtown (CCM).

Sundown in Midtown is actually the first of several block parties through September. It's all to showcase everything Midtown has to offer, and they're just trying to attract more people to the area.

"This gives people a good reason to come and see what is going on in midtown by having events that are family-friendly that are free that get all of the businesses working together to really help promote each other," says Happy Happy Joy Joy Owner and member of the CCM, Heather Lee Jones.

32 businesses took part in Friday's Spring Fling which was carnival-themed. There was live music, arts and crafts for sale - and no shortage of food.

Each spot had different activities.

A couple examples: Happy Happy Joy Joy (955 South Virginia Street, #102) had an ice cream truck and a TUMBLEBUS for kids to play in.

At Black Hole Body Piercing (912 South Virginia Street), things got a little messy with a pie-eating contest where the winner got a gift certificate to the store. The other two competitors received a free T-shirt. Black Hole Body Piercing also hosted a bake sale to raise money for "Build Our Center" It's geared toward building a safe place for the lesbian, gay, bisexual and transgender community of Reno to come together, or to come out.

Over at Chuy's Mexican Kitchen (764 South Virginia Street), Vannozzi, a local artist put up several of his pieces outside the restaurant for people to check out.

"I think it's great the community gets behind the artists," he said. "Art is a very important thing in our society today, and it's nice that the public supports it here."

Jones says these events are so important to Midtown's growth. 

"Being a small business owner trying to do this on my own is really difficult," she said. "But, when I have all these other businesses backing me, it's really exciting."

"We're all coming together," said Jesus Gutierrez, co-owner of Chuy's. "It just feels great here in Reno. It's coming along and in the next year, year and a half, this is going to be the place to be."

If you missed Friday's event, there's five more block parties held on the last Friday of each month.

More information:
http://creativecoalitionreno.com/

This event's also raising money the Miss Mess Project which looks to hire a local artist to decorate trash bins all around Midtown.

Written by Adam Varahachaikol
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