Boomtown Hotel Casino Celebrates 50 Years - KTVN Channel 2 - Reno Tahoe News Weather, Video -

Boomtown Hotel Casino Celebrates 50 Years

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The year is 1964, Bill and Effie Holmes move their Verdi coffee shop near the newly built Interstate 80 - then called the Lincoln Highway. "As it grew from Bill and Effie's then into a truck stop and then Bob Cashell got involved and eventually he renamed it Boomtown," says Trish Trenowith, Boomtown Director of Sales and Marketing.

With slot machines and a restaurant,the business quickly became a favorite for truckers and travelers -  who really seemed to enjoy the Western theme. "That was the whole idea when it started, a chuck wagon buffet - very cowboy. We still have pieces of that here - we've just shifted to more of a classic look."

The property has also shifted owners several times over the past 50 years. Mayor Bob Cashell sold it in 1988. Its current owners, M1 Gaming, have spent several million dollars renovating the property over the past two years. "We've re-done the casino floor, we've added the guitar bar which has live entertainment, seven nights a week, we've remodeled our sports book..."

Trenoweth says she's spoken with many regulars over the years and they tell her what they love most is the family feel.

Longtime cocktail server Shelley Eckert says, "We know our customers by name, we know what they liek to drink, we know what they like to do. Like I said, it makes it fun coming to work."

While the modernization continues on the inside of the casino, managers tell us they plan to keep the old western look on the outside - that way truckers and travelers by will always recognize Boomtown when they drive by.

As Boomtown continues expanding, so are their staffing needs. They are currently hiring in all  departments. 

Written by Andy Guevara


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