El Rancho Drive-In to Hold Free Movie Night Thursday - KTVN Channel 2 - Reno Tahoe News Weather, Video -

El Rancho Drive-In to Hold Free Movie Night Thursday

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From West Wind Drive-Ins:

As they have done every year for the last several years, the El Rancho Drive-In is hosting Customer Appreciation Night with free movies to the public on Thursday, April 24, 2014. Drive-In Theatres across the country are benefiting from a resurgence in demand with revenues outpacing traditional “walk-in” theatres by a wide margin. Drive-in movie attendance is up by double digits again year over year and the West Wind El Rancho Drive-In in Sparks has reaped the benefits.

Patrick LaCava, Senior Vice President of Operations explains that “value seems to be the major reason drive-ins are growing.”  Tickets to the drive-in are only $7.00 per adult, and kids 5-11 years old are just $1.00, while kids 4 and under are free.  Plus, you get double features each night, instead of just one movie at the indoor theaters.  LaCava continues “A family of four with young children can see two first run movies for $14.00, or $16.00 if you have kids between 5-11 years old.”

If you think Drive-Ins are dead, think again. “Business is so good, we’ve added digital projectors to all our screens so the image quality is amazing on a screen that dwarfs the screens at indoor theatres. We’ve also reopened drive-ins. Six years ago we reopened the Solano Drive-In in Concord, CA and four years ago we reopened the Santa Barbara Drive-In“ according to LaCava.

Tony Maniscalco, Vice President of Marketing is thrilled that people are re-discovering the family fun of the drive-in. “Parents bring their kids to watch the first movie then the kids fall asleep in the back seat while the parents watch the second movie. It’s the perfect baby sitter.”

Drive-ins presentation has changed considerably over the years yet the nostalgic feeling remains. Improvements in presentation and sound that now rivals walk-in along with delicious well-known brands at a fraction of the cost you find at conventional theatres are just part of the draw. There’s still that great old school vibe in a family friendly and updated location.

The West Wind Drive-Ins are taking this great value one step further with Free Movie Customer Appreciation Night on Thursday, April 24, featuring recent movie blockbusters The Lego Movie, The Hunger Games: Catching Fire, Frozen and Ride Along.  “We are opening up our Drive-Ins as we do a few times every year to thank our loyal customers and to invite those who have not yet experienced the drive-in to give it a try.  We typically show first run movies every night but on Customer Appreciation Night we give everyone a chance to catch up on the best movies of the past few months.” Maniscalco explains.  “Bring a chair and a blanket and enjoy your movie under the stars and moonlight” adds LaCava.

From West Wind Drive-Ins
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