Reno Fly Shop Opening Soon in Downtown Reno - KTVN Channel 2 - Reno Tahoe News Weather, Video -

Reno Fly Shop Opening Soon in Downtown Reno

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The Reno Fly Shop served northern Nevada for 28 years before shutting down and that happened more than three years ago. To the delight of fishermen the local store will re-open soon in a new location.

The full-service fly fishing shop has nearly 20,000 flies -- and their bread and butter will be selling those. But you can also buy gear and guided fishing tours there.


For some people -- fly fishing is more than a sport. It's a way of life. And for many different reasons.

"Probably the smells and just having the fish on the end of your line. I mean, there's nothing like it. When a fish grabs your hook, it's full-on adrenaline, right there."

17-year-old Chance Callister has been fly fishing for more than ten years -- and now, that love of the outdoors has landed him a job at the Reno Fly Shop. "We're setting up all the rods, right here."

Shelves and racks are still being stocked as the store's grand opening nears.

Jim Litchfield is the company's new owner. He says the store serves as a bridge between downtown and Midtown just a few blocks south of the Truckee River. "I can't tell you enough, the positioning we have with the proximity to Wingfield Park and our familiarity with the river. People are going to be able to try things. Something they might not have tried before."

Litchfield's sons are also part of the operation cleaning up the outside of the store, and organizing the inside.

Once it's open, you can find a variety of fishing gear, and guided fishing packages from Lake Tahoe to Pyramid Lake. They'll also have instructors, classes and clinics throughout the year. "We're going to be very focused on local knowledge, both of the fishing opportunities but also the equipment and the service we provide."

It's that local niche that these guys say allows their small business to co-exist with large retailers like Cabela's and Scheels. "There's no other fly fishing shops in this area and there's nobody else that has the knowledge base as we do," says Callister.

Litchfield adds, "I think people are going to have a really unique experience and it's going to go ahead and embrace that idea of buying local and supporting your local business."

These guys are inviting you to come down and see the place for yourself, for next Saturday's grand opening. They're hoping that having this local business here will help drive the popularity of fly fishing in our area.

Written by Paul Nelson

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