Another Big GM Recall, CEO Promises Faster Fixes - KTVN Channel 2 - Reno Tahoe News Weather, Video -

Another Big GM Recall, CEO Promises Faster Fixes

Posted: Updated:


"This announcement underscores the focus we're putting on the safety and peace of mind of our customers."

Two months into her job as General Motors CEO, Mary Barra appeared in a video posted on the automaker's website, to announce the recall of yet another 1.5 million vehicles. Certain models of the Buick Enclave, Chevrolet Traverse, GMC Acadia and Saturn Outlook crossovers are being recalled for defective airbags. And some Cadiallac XTS sedans, because of a brake pump issue that could start an engine fire.

It comes on the heels of last month's announcement, in which an ignition switch problem forced the recall of more than 1.6 million vehicles. Twelve deaths were linked to that defect.

CEO Barra Tuesday said GM did not move fast enough on that recall, but would not promise to set up a victims fund.

On CBS This Morning, crisis communications expert Frank Luntz questioned whether her response set the right tone. "Her first responsibility isn't as CEO of the company, it's a mom with two children. She could personally relate to those people who lost their family members, and she didn't do it."

On her website video, she tried. "Terrible things happened. As a member of the GM family and as a mom with a family of my own, this really hits home for me."

Barra announced she will directly lead the recall and issued a timetable for GM dealers to fix the ignition switch. She maintained the company's priorities. "We are putting the customer first and that is guiding every decision we make. That is how we want today's GM to be judged."

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and Sarkes Tarzian, Inc. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.