IMAX Theater at Legends Paying Off - KTVN Channel 2 - Reno Tahoe News Weather, Video -

IMAX Theater at Legends in Sparks Paying Off

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When it comes to real estate you've no doubt heard that the important thing is location, location, location. And it is certainly paying off to be located near the new IMAX theater at Legends in Sparks. "I hate to just do a commercial for the Galaxy Theatres, but they are really making a difference," said Vic Allred of Jazz, A Louisiana Kitchen. "I mean we are right in the middle of the foot traffic between the parking lot and the theater and we are seeing a lot of business from those who are after dinner and a movie."

And they aren't the only ones seeing an uptick from the new attraction. Grimaldi's Pizzeria is packed most days and nights. "Since the IMAX theater opened, we have seen a significant increase in business. We get quite the crowds before and after the movies. It's been great!"

Businesses in the southwest corner of Legends waited nearly five years to see the theater open and they say it's paying off. "I would imagine that we will see the building we are in here filling up quickly now," Allred added.

And as business is growing the nearby restaurants are spreading the wealth. "We've added on people (employees) in the last two months to keep up. In fact, we've added eight or nine people," DeNigris said.

Now they are focused on the next proposed project for that area, a boutique hotel.

Written by Erin Breen

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