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New Proposal Aims to Make Schools Healthier

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Tuesday, First Lady Michelle Obama and the agriculture secretary rolled out a new proposal aimed at making schools a lot healthier.

School cafeteria menus are already changing and soon the attention grabbing snack marketing on campus could be changing as well.

"Our classrooms should be healthy places where our kids are not bombarded with ads for junk food," said Obama.

Obama, and Agriculture Secretary, Tom Vilsack, are proposing a ban on ads for junk food and sodas. It's part of the First Lady's Let's Move Initiative to battle child obesity.

"If you can't sell it, you really ought not be able to market it."

Secretary Vilsack admits it's big business, though. He said companies spend almost $150 million a year on marketing in schools.

The changes would remove popular drink ads seen from school scoreboards and vending machines.

"Our vending machines have 100% fruit juice, our chips are whole grain and they buy all those things. If you give them something, an alternative, they'll take it," said Angie Harris, the food program coordinator for Perry Street Public Prep Charter School.

However, not everyone is on board.

"I see these new regulations potentially driving up their costs when schools simply can't afford to spend money in places other than on kids' education."

Congresswoman Kristi Noem has proposed her own legislation to scale back federal guidelines.

Written by Craig Boswell, CBS News

Separate rules, which are to go into effect in September, will cover other food around school as well, including in vending machines and "a la carte" lines in the lunch room. Calorie, fat, sugar and sodium limits now will have to be met on almost every food and beverage sold during the school day, as mandated by a 2010 child nutrition law.

Off-campus fundraisers, like an event at a local fast-food outlet that benefits a school, still would be permitted. But posters advertising the fast food may not be allowed in school hallways. An email to parents - with or without the advertising - would have to suffice. The idea is to market to the parents, not the kids.

The public will have 60 days to comment on the proposed rules, which also would allow more children access to free lunches and ensure that schools have wellness policies in place.

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