Local Florists Prepare for Valentine's Day - KTVN Channel 2 - Reno Tahoe News Weather, Video -

Local Florists Prepare for Valentine's Day

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Business is buzzing as local stores get ready for Valentine's Day. Channel 2 News caught up with one local florist shop that's been planning several months ahead for Friday.

Sparks Florist hired 55 to 60 more people just to keep up with the demands for Valentine's Day.

At the warehouse racks were packed with bouquets. Internal Operations Director Suzanne Shepherd says deliveries this week have already gone out for hundreds of flower arrangements. "Yesterday we did about 200. That was the 12th, so Wednesday the 12th. Today on the 13th we'll probably do 400 maybe 450. Then our goal tomorrow is 1,100 on Valentine's Day," said Shepherd.

There's plenty of different arrangements to choose from. "Roses are the most popular, we do a lot of tulips, a lot of carnations, a lot of lillys, daisies, alstromerias, hydrangeas, calla lilies. There's a nice variety but roses are by far the most popular," said Shepherd.

We spoke with Tony Fiannaca who works as one of the designers. He's been with the family business for the past 12 years and says putting together these arrangements is quite a process. Fiannaca showed us a few flower designs he was working on and how he gets the flowers to stay all in one place. "I'm trying to make it a spherical dome of flowers and the first thing I'm going to do, in design we call it strengthening. What we call the grid. The grid is the most important part of a design. It's what keeps everything together," said Fiannaca.

There's over 100 different arrangements Tony needs to learn, plus custom orders in all shapes and sizes. With this many orders, the job needs to be done quick. "If I'm doing something that's a little less complicated it needs to be anywhere from about 10-15 minutes," said Fiannaca. Some of the more complex flower sets could take up to an hour.

By this weekend Sparks Florist plans to deliver over 100,000 flowers. Around 20,000 of those will be roses. "It's definitely the busiest week. Mother's Day gives it a bit of a run for the money but Valentine's, everyone wants to do something for Valentine's.

If you get flowers on Valentine's Day, here's a few tips on how to preserve the flowers. Remember to add the flower food packet into the vase. Another way to get the flowers to last longer is by adding a cup of Sprite, 7-Up or lime soda to every gallon of water. Florists say the citric acid in the soda helps keep the flowers fresh.   

Written by Chloe Beardsley

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