Football Gives Sportsbooks, Retailers Big Business - KTVN Channel 2 - Reno Tahoe News Weather, Video -

Football Gives Sportsbooks, Retailers Big Business

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Sports, football in particular, have been big business in the last few weeks. 

The football season is starting to wrap up with Monday's college football's National Championship Game between Florida State and Auburn. Of course, businesses are looking forward to the Super Bowl in a few weeks.

Local sportsbooks, like the Peppermill's, have been very busy.

"We're doing quite a bit of increased business on football, said Terry Cox, Director of the Race and Sportsbook at the Peppermill. "Starting with September and rally right through the (NFL) playoffs."

Frank Schweitzer is from Roxbury, Connecticut and comes to our area often to hang out at the Peppermill's sportsbook.

"Why not Reno?" he asked. "It's a great town! I got some nice friends, and I do a little business out here."

A lot of residents of California come up to our area to bet since casinos there don't have sportsbooks.

"That's always in our favor here," Cox said. "That's just really good for northern Nevada."

Erick Camacho of Hanford, California likes to make a vacation out of it.

"We have family in Sacramento," he said. "Reno's closer than going all the way to Las Vegas. So, that's why we decided to come here."

Meanwhile, retailers like Pro Image Reno inside the Grand Sierra Resort have seen a lot of business in recent weeks, especially with San Francisco 49ers gear, since making the NFL Playoffs. They've also seen a demand for Denver Broncos and Seattle Seahawks merchandise, like jerseys, sweatshirts and collectibles, like figurines.

"This is a good time of year," said Keith Lembi, Pro Image Reno Store Manager. "We're coming to the end, unfortunately... But, it's been a good ride and we're always excited for football season."

Sportsbooks are looking forward to the Super Bowl, while Lembi says the next big rush is expected in the spring.

"Next thing will be the end of football, onto baseball," he said. "Now that excitement will start up."

Written by Adam Varahachaikol

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