SnowGlobe Music Festival Returns to South Lake Tahoe - KTVN Channel 2 - Reno Tahoe News Weather, Video -

SnowGlobe Music Festival Returns to South Lake Tahoe

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The third annual SnowGlobe Music Festival gets underway this Sunday in South Lake Tahoe with live performances ranging from local bands to Snoop Dogg.

The SnowGlobe Music Festival is going to last three days and it's expected to bring 10 to 12,000 fans, everyday.

More than 50 artists will perform at Lake Tahoe Community College to close out 2013.

The event starts Sunday and ends after midnight on New Year's. "It's growing each year, which is our goal and also we continue to refine it and really execute at a high level," says SnowGlobe founder Chad Donnelly.

The main stage is set up outside with two more under large tents. Different food and drink vendors will be on-hand, and 10,000 square feet of indoor heated space is available. "We've added buses, added a parking lot at the middle school for folks that prefer to drive."

A year ago, Alyssa Byrne died of hypothermia after wandering away from her group at the end of the music festival. An autopsy showed the 19-year-old was under the influence of drugs.

But increased safety measures have been added to the event as a result of her death including the addition of heated areas within a half-mile of the concert.

"Should we find people out there, wandering around, not only can we put them in a safe environment but we can also redirect them appropriately where they need to go and or find them transportation," says South Lake Tahoe Mayor Pro Tem Brooke Laine.

Donnelly adds, "At the end of the day, we have our team on site and the city certainly helps and the police and the fire departments but the more folks looking out for one another, the better."

More than 300 people will be working the event and with an estimated 35,000 people attending the festival, it's giving businesses a shot in the arm pumping millions of dollars into the local economy.

And in just two years, SnowGlobe has donated more than $10,000 to local nonprofits.

"It's a huge boost to our economy. It's also an opportunity for our town to introduce ourselves to a younger generation that maybe this is their first time here," says Laine.

The company that puts on this music festival is based out of Venice Beach, California. But most of the workers are actually locals. They're from California and Nevada. They contract out the workers to build the stages, the sound and light guys, and even the vendors.

Written by Paul Nelson

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