This time of year it seems like everywhere you go you hear the familiar sounds of those Salvation Army bells.
Every year they ask for help from the community - and the community steps up.
But this year, they're facing some extra challenges.
Salvation Army officials tell us donations are down about 35% from this time last year.
Part of the reason is that Thanksgiving came late this year leaving about a week less for the Christmas season. And that's causing some concern. "We're serving mostly families, single parent homes, people that are either living in poverty or approaching poverty. We are seeing children whose parents are either unemployed or underemployed," says Mark Cyr.
And Cyr says that need has tripled over the last three years. The Carson City Salvation Army served 17,000 people last year alone.
And this bell-ringing campaign is the most important fundraiser they do.
The money they raise will help them stay operational long past the holiday season. "One of our old slogans is 'need knows no season.'Year-round we are serving people here in this community."
You can find bell-ringers at many grocery stores and shopping centers around town, but you can also donate online.
Written by Arianna Bennett