Thousands of nonprofits worldwide are scheduled to participate in the second annual Giving Tuesday this week.
More than 6,000 charities are expected to take part in this year's event – up from about 2,600 nonprofits last year. And also new this year is participation from Australia, Canada, Mexico and Singapore.
"Giving Tuesday is a day that comes after turkey, turkey leftovers, shopping and giving Tuesday is a day to give back to your community with generosity and everyday philanthropy," says Cheryl Skibicki.
Locally, Urban Roots in Reno is one of several local charities participating in Giving Tuesday.
The Red Cross of Northern Nevada is also asking people to give on Tuesday to help it continue its work in the community.
"There were a lot of non-profits, we came together and decided to have a giving Tuesday after Thanksgiving just to remind people to give and what we're thankful for," says Karli Epstein.
The movement was started last year by the co-founders of 92nd Street Y in New York City in response to Black Friday, Small Business Saturday and Cyber Monday.
"It's been a privilege to work with remarkable leaders all over the country building a movement around #GivingTuesday," said Henry Timms, 92Y's Interim Executive Director. "This initiative has truly been crowd-sourced by some of the smartest and most connected minds among the next generation of philanthropists and entrepreneurs."
"#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism," said Kathy Calvin, CEO of the UN Foundation. "The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world."
To learn more about #GivingTuesday participants and activities or to join the celebration of giving, visit: