Locally-Owned Businesses Cash in on Black Friday - KTVN Channel 2 - Reno Tahoe News Weather, Video -

Locally-Owned Businesses Cash in on Black Friday

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Northern Nevadans hit the malls and stores for some good deals on Black Friday, but the big brand name stores weren't the only ones cashing in.

Locally-owned merchants in places like Midtown Reno are encouraging people to buy local. It's something shoppers embraced.

"Anything we can do to support local businesses and support the Midtown business district is really important," said Patrick Jackson, a resident of Midtown. "We live in this neighborhood. This is our neighborhood."

We also found a family visiting from Santa Cruz, California who really enjoyed their experience because of each of the businesses' individuality.

"We're visiting his parents here in Reno," Jessica Sada said. "This is the first time we've kind of visited the Midtown area, and we love it. I'm thrilled with it. We'd like to come back the next time we visit."

That's something the businesses like to hear like Happy Happy Joy Joy, which sells toys and collectibles for young and older people.

"I think that's what makes Reno a better city for tourists and locals," said Heather Lee Jones, owner of Happy Happy Joy Joy.

They've all seen quite a bit of Black Friday customers who are looking for unique Christmas gifts like libations from Craft Wine and Beer or accessories from Black Hole Body Piercing.

"Where else are you going to get really awesome hand-made custom gifts?" asked Luci Anderson of Black Hole Body Piercing. "You can't get that at a big box store."

"This is definitely our big season," said Ty Martin, owner of Craft Wine and Beer. "We had a fantastic October. November is going to finish really strong, and we're hoping to keep it going for the end of the year."

These merchants say it's important to buy local. Junkee Clothing Exchange says events like Small Business Saturday is something they always look forward to.

"It's just super fun here," said Virginia Esty of Junkee Clothing Exchange. "Everyone's in a great mood. They're calling and ready to spend local money, which stays in our community."

"Without the support, then the businesses go away," Jones said. "And, the town would just be not that interesting if we all want to stay home, and shop online, and not talk to each other."

Shoppers who took part in Black Friday in Midtown were offered more discounts if they donated shoes, boots or $20 that will go toward the Washoe County School District Children in Transition program.

The Creative Coalition of Reno is offering a holiday discount guide for shoppers until December 31st.

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Written by Adam Varahachaikol


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