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SOURCE SAP AG
WALLDORF, Germany, Oct. 28, 2013 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced the latest release of the SAP® Cloud for Sales solution, including powerful new retail execution capabilities for consumer goods companies. Retail execution enables field sales teams to manage product, price and merchandising execution in stores and includes capabilities for store visit planning, in-store audits and surveys, and orders and claims management. It helps to improve consumer products sales force productivity and reduce the risk of lost sales due to improper pricing or out of stocks at the retail shelf, and facilitates more effective relationships with retailers.
"Nespresso maintains a direct dialogue with our consumers and Club Members worldwide through an array of contact points," said Jean-Marc Duvoisin, CEO, Nestle Nespresso SA. "SAP Cloud for Sales allows us to focus on delivering the ultimate coffee experience to our consumers."
SAP offers retail execution capabilities on premise and as part of a cloud-based sales force automation solution, enabling customers to choose either option depending on business needs and technology goals. The solution offers one complete, insight-rich mobile sales app that helps boost sales effectiveness for retailer-focused merchandising teams and traditional enterprise sales teams. Simplified deployment, management and reduced costs, as well as cross-team collaboration and a better buying experience help increase sales and brand differentiation.
Additionally, the company continues to enhance the SAP® Cloud for Customer solution to help companies engage their customers like never before. Enhancements include:
To learn more, register for a November 14 webcast hosted by SAP: "Enabling the Perfect Store: Retail Execution Excellence." For more information, visit the SAP Newsroom or the SAP Cloud for Sales page on sap.com. Follow SAP on Twitter at @sapnews.
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