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First-To-Market with a Unified Platform Combining Customer Insights with Pre-Configured Drag and Drop Solutions, Designed Specifically for Marketing and Ecommerce Teams to Deliver Web Page Optimization, A/B Testing and Personalization in Real Time, Without Hitting Development Roadblocks.
LONDON and NEW YORK, Oct. 8, 2013 /PRNewswire/ -- Today, Customer Experience Management (CXM) leader Qubit announced the launch of their next generation optimization platform, uniting key marketing tools with pre-configured personalization and merchandizing plug-ins. This evolution enables marketers to unburden their developer peers in making real-time changes to websites and consumer offers that deliver a near 20% average uplift in conversion rates. Unlike other fragmented solutions on the market focused on one marketing element, Qubit has consolidated a "hands-on" control over the entire website personalization process including visitor analytics, A/B testing and tag management into one open source platform. Built on their existing technology that unites four times more data points from any source, and visitor feedback, Qubit provides informed insights that effectively allow for true and proven one-to-one marketing.
Cutting out the back-and-forth between marketers and IT in website personalization, Qubit's platform has an optimization solution for each stage of the buying cycle; discover, engagement, conversion and retention. The addition of real-time editing power with an in-session retargeting function also gives marketers the ability to exchange elements of the page to show recommendations, previously viewed products or rich content, based on a visitor's historical or live behavior. This innovation takes websites one step closer to being a blank canvas for personalization, where each user is greeted with a totally bespoke experience.
Qubit's pre-configured solutions include urgency messages, navigational and upsell tools, offer boxes, abandonment catching and content engagement, giving marketers pre-packaged tools through which they can make real-time changes to websites and consumer offers. These pre-configurations allow for plug and play personalization via drag and drop selection into any web page template, with advanced "What You See Is What You Get" (WYSIWYG) editing options. Qubit has also enabled a unique multi page editing feature for time efficiency and scalability--by drawing information off the page (e.g. product name, price and stock levels) and inserting it in dynamic text, marketers can create personalizations that span 100s of pages in a matter of minutes, all the while reporting statistical measurement results.
"Hours, days and weeks waiting for effective changes in personalization and web offers have added up to a untold loss for retailers and marketers because the optimization process has been too slow, often resulting in missed marketing opportunities," said Graham Cooke, CEO of Qubit. "We're delivering on the industry wide promise of one-to-one marketing, personalization and Customer Experience Management - all in real-time - not just because of our page editing capabilities, but because of the data at work behind the scenes. Measurement, scalability, automation and a combination of real-time and historical insights create the formula for success around making an impact to the bottom line for retailers, helping them keep up with the likes of innovative brands like Facebook, Google and Apple, who have set the benchmarks for consumer expectations with regard to rapid innovation and rewarding experiences."
With its next generation platform launch, Qubit is also enabling developers to extend the platform by building their own custom solutions. The Qubit API launch ensures that the specific marketing needs and tools for varied marketers and retailers can be addressed to abide by branding and specific visitor tracking needs.
Qubit has a rich heritage in helping marketers and retailers unify the view of their desired consumer audiences through a variety of technologies including visitor analytics and tag management. Since 2010, Qubit customers have grown their success rates to a near average 20% incremental increase in conversion rates with their own customers.
For more information on Qubit solutions, please visit www.qubitproducts.com.
Qubit is a big data customer experience management (CXM) platform. Founded in 2010 by four ex-Googlers, its technology helps the twenty-first century marketer create personalized website experiences to drive enhanced conversion rates. The company's suite of products identifies patterns of behavior by bringing together visitor analytics, tag management, AB testing and personalization within a single integrated platform. Marketers can optimize and test websites in real-time, without the need for specialist IT resource driving improved conversion rates, increased customer satisfaction and sustained ROI. Qubit works with some of the world's leading e-commerce businesses, including Topshop, Staples, John Lewis, Farfetch and Harveys Furniture and is headquartered in London with offices in New York. The company received $7.5 million funding from Balderton Capital in December 2012.
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