Positively 4th Street Festival Brings Out Hundreds - KTVN Channel 2 - Reno Tahoe News Weather, Video -

Positively 4th Street Festival Brings Out Hundreds

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A group of locals has been working with the city of Reno to revitalize the image of the 4th Street corridor.

The city declared August 17th as Positively 4th Street Day, and an inaugural event on Saturday celebrated the diversity of the community's creative culture.

"It's a great, little block of artists and people who are caring about the community," said Eric Brooks, Art Director at Valley Arts.

4th Street has been known for worn out buildings, including condemned motels. It's also known as an area associated with high crime, but people who live and work in the area have been wanting to change that stigma.

"What most of Reno thinks of this area is, it's kind of considered a slummy area," said Ryan Fassbender, a building manager in the area. "And, we're trying to revise that to an art community."

"The community has gotten together, and they're pushing forward like Midtown, a few years ago," Brooks said. "The city's doing all they can, but we're going to help out. We're going to do what we can do to move the solution along."

The Positively 4th Street Festival featured the work of local artists in the Valley Alley. There were also 11 bands who performed throughout the evening. Organizers of the festival say this event lets people know that the neighborhood is changing, and I talked to a few artists who agree.

"It's really exciting to see such a renaissance happening with artists," said Melissa Gilbert of Washoe Valley. "I feel very good about the collaborative effort that's going on between the city, and the artists and the business owners. It's a very exciting movement."

"It's filled with a lot of amazing people," said Sarah Horton of Incline Village. "Young people with a vision to turn this beautiful building, and this area, into a community and a collaborative."

"I think it will actually happen," Fassbender said. "I think over the next couple of years, it's going to change the neighborhood and give everybody a different idea on this, and inspire the arts more too."

Written by Adam Varahachaikol
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