New Deals to Sign You Up, Switch Cellphone Carriers - KTVN Channel 2 - Reno Tahoe News Weather, Video -

New Deals to Sign You Up, Switch Cellphone Carriers

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Cell phone contracts are much like the dating scene. If that's true Tuesday Tolentino is in a committed relationship. "I actually have Sprint, and I've been with them for 15, 16 years."

And for her friend Briana Carter -- it's complicated. "Now that I know that she has unlimited data... I'm jealous."

Either way hanging up is hard to do. But that's what carriers want - for you to leave the company you're with -- for them.

"The carriers are in a battle for customers that they want to keep loyal."

CNET's Brian Cooley says that's why companies continue to woo. AT&T and Verizon have gone 'no contract.' T-Mobile is including insurance. And Best Buy wants you to trade up for a newer model...you bring in any working phone for a free Samsung S3, which Cooley is quick to point out, is last year's model. Carriers are looking for other company's customers.

"We're starting to hit a ceiling. So how do they keep people excited and loyal to that carrier or even excited about smartphones in general is to shorten up contracts, give them the prospect of some new shiny object more often."

Cooley says to make sure you're not going to regret switching partners.

Be wary of early termination and initiation fees -- or you could end up paying more.

Even if you are enticed, to leave the carrier you're with.

"I bring it in and I can get one of those -- or something below that -- yeah, maybe, I might be enticed," says Carter.

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