The Peppermill Resort Hotel made a big donation Monday to a grassroots organization working to improving the perception of Reno.
The Biggest Little City Movement is dedicated to telling stories about the positive aspects of Northern Nevada and the people who live here.
Those involved say the money is a big vote of confidence.
"With $100,000 you've got a huge part of Reno putting their faith in this movement and in the message, and in all the stories out there to be told by people, from everywhere," says Scott Mortimore.
The money will also help them expand their campaign across the country.
To learn more about the "Biggest Little City Movement," go to http://biggestlittlecity.org/