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New Smoking Regulations to Start

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They're ads the government don't want kids to see - pitching tobacco products they're too young to buy legally.

Mike Bucher started smoking when he was 17.

"I didn't get carded, I didn't get Id'd. It's easy to buy cigarettes."

So the FDA is rolling out new rules designed to stop children from ever trying cigarettes.

The regulations that take effect in June…

  • prohibit the sale of cigarettes and smokeless tobacco products to anyone under 18
    the sale of packs with fewer than 20 cigarettes
    sales in vending machines
    free samples

But the FDA says selling cigarettes to kids is not the only problem, it's also the way they are marketed.

"I think advertising had a significant effect on people, starting to smoke when they're young because they're more vulnerable to that kind of stuff," says non-smoker Adrienne Garcia.

In fact, a study in this week's Pediatrics journal shows the Camel Number 9 ad campaign dramatically increased brand awareness among teenage girls.

So the FDA also plans to stop tobacco companies from sponsoring sports or entertainment events, offering give-a-ways with the purchase of tobacco product, and selling hats and t-shirts with cigarette logos.

The tobacco companies insist that they are already working to prevent youth from using tobacco.

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