New Nevada AD Knuth Says "Now" is Time for Pack to Win - KTVN Channel 2 - Reno Tahoe Sparks News, Weather, Video

New Nevada AD Knuth Says "Now" is Time for Pack to Win

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In March, Doug Knuth was introduced as the University of Nevada's Athletic Director, replacing Cary Groth.

Being an athletic director is not easy. Along with winning, you must raise millions of dollars, improve facilities and manage coaches and players.

All those responsibilities now rest solely on Knuth's shoulders and he said he is ready for it.

Knuth was the associate athletics director at the University of Utah when they moved from the Mountain West Conference to the newly expanded Pac 12.

"It's almost a mirror situation to what we're experiencing here."

Like Utah, Knuth said it will take time to become a contender in a newer, more competitive conference.

"We've got to figure out what resources it takes, what facilities, or operating budgets or recruiting budgets; all of things that go into the mix, what does it take to be successful and to win."

Successful has become the standard for Knuth.

Knuth raised hundreds of millions of dollars for the athletics departments at the University of Utah and Michigan State University.

The University of Nevada is banking on Knuth doing the same in a recession ravaged northern Nevada.

"It's about building relationships. It's about asking people and not being shy about asking people to support our programs."

Knuth said they are also getting more creative in the way they market the athletic programs.

"We're putting some new things together now. We have a great outbound ticket sales program where we are calling people and talking to them about coming to games and buying tickets. We have a corporate ticket package that we've never done before."

Aside from fundraising, Knuth said upgraded facilities are not only important to highly coveted recruits, but fans as well.

That's why Knuth is working on getting approval for an $8 million renovation of Mackay Stadium.

"We are looking at ways we can add chair backs into the lower bowl of our stadium between the 20 yard lines."

He said they also want to add what Knuth calls a game changer, a stadium club.

"Food and beverages and stuff delivered, easy access to the game, comfortable seating. I believe there's going to be an indoor-outdoor component so you can be dry in case it's rain or cold."

I asked Knuth, where winning comes in.

"Oh, winning matters," said Knuth. "The great Al Davis was famous for saying just win, baby!"

You can watch my entire interview with Knuth on my weekend show Face the State Saturday at 4:30am and Sunday at 6:30am.

Written by Chris Ciarlo


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