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Dream Job Becomes a Reality for Local Videographer

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It feels almost like being on a Hollywood movie set. There is a director, an underwater camera, make-up folks, a beautiful blonde and a sprinkling of crew members scurrying about. But it's at the Peppermill pool in Reno and it's all about getting just a few great shots.

"Okay...slate....dip the camera....go Niki.....and great!" says Joe Ness, the man in charge of it all.

His crew is shooting a television commercial for the Peppermill. And while every shot takes a lot of time and equipment to get it just right, every one is worth it. Afterall this crew has won a lot of Saddi Awards locally, regionally and nationally for its work. And this is a small part of his worldwide business.

"I got this high definition camera five years ago," Ness recalls. "I had this idea to turn it vertical so it would look more like art than TV and I set out to see what I could do with it. One of the executives at the Peppermill saw what I was doing and they actually bought my company out. They moved the whole crew here to the Peppermill. I figured out how to get incredible high definition images and spread them across multiple screens without losing quality. It's beautiful pictures with little movement. And we travel all over the world collecting them."

Everywhere you look in the Peppermill Hotel and Casino in Reno and you'll see spectacular multi-screen images of ..well....the world.

"We've been to every continent, to Italy a number of times, to Bora Bora, Belize, we've filmed underwater in Australia. My first trip was to Alaska. We've been all over the world," Ness says.

And they've brought the world home to Reno. They use what are called Red cameras. They are what are used in filmmaking.

"The Hobbit, even the Great Gatsby that's out now, those were filmed on Red Cameras. We have five of them now. They are four and five times higher definition and pixels than high-def. They are unbelievable," Ness says.

The Peppermill sees the value in the investment. The same crew works in-house together on in-house projects from a local food channel featuring the Peppermill's own chefs to award-winning posters, and hotel promotions for Edge, the Peppermill's own night club. And the crew takes globetrotting trips around the world. They've collected 10,000 images in their current library and they are constantly adding to it. The video is shown randomly so you can actually see the world just walking through the casino.

And, it's a dream job come true for Joe Ness.

Written by Erin Breen

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