Someone 2 Know: Runway for Life Fashion Show - KTVN Channel 2 - Reno Tahoe News Weather, Video -

Someone 2 Know: Runway for Life Fashion Show

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Amanda Werbeckes and Ashley Machado are not only best friends - they are also business owners and philanthropists. The co-owners of Lodo Loft at Plumgate on Plumb Lane are the masterminds behind a fashion show that is now seven years strong. It is called Runway for Life and it features three local boutiques and their designer duds. Their high-end threads, however, won't be in the spotlight alone. The women wearing them will actually be the main attraction. Runway for Life is all about raising money to help women fighting breast cancer and celebrating those who have already beaten the disease.

All the money raised will go straight to local non-profit Moms on the Run. Barbara and J.P. Pinocchio created Moms on the Run to help women pay for their living expenses while they battle breast cancer, so that all they need to worry about is beating the disease. "All the money goes to paying their bills, their mortgages, their rent, their groceries, their power and it stays 100% in the community," explained Amanda, who has been touched by breast cancer; four of her family members have been diagnosed. Ashley told us in the last six years, their event has raised more than $100,000 and the event grows every year. "I remember the first year thinking this is huge! We had maybe 70 people and now we have almost 600!" Children, area models and breast cancer survivors will be walking the runway in the latest trends.

One woman who attended the inaugural show is now modeling in it. Jamie Skues just finished treatment a couple weeks ago. Jamie also lost her sister to the horrible disease. "I've been touched by it dramatically. My best friend died of it a year ago and then my sister passed. I have three kids, so you've got to show them that you're going to get through it and I'm a survivor and it is fine," shared Jamie. 

Blythe Anderson owns Labels Consignment Boutique on West First Street and has outfitted the Runway for Life survivor models for four years. She says there is nothing more rewarding. "These women are so inspiring that it brings tears to my eyes when I see them get dressed and get their hair and make-up done."

That is exactly why the ladies at Lodo Loft organize this event year after year, because fighting cancer with fashion is always in style. "It's just a local boutique trying to help out a local charity. We're very proud of it."

The sold-out Runway for Life fashion show is happening this Sunday at the Atlantis.

Written by Kristen Remington

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