Nevada Gets a New Brand - KTVN Channel 2 - Reno Tahoe Sparks News, Weather, Video

Nevada Gets a New Brand

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The State of Nevada is getting re-branded, for the first time in its history, in the hopes of attracting more tourism.

Governor Brian Sandoval was visibly excited at the press conference Tuesday as he unveiled a the new branding campaign: "Nevada: A world within. A state apart."

"I think it's awesome," Sandoval said, "and I think it has captured the essence of Nevada. The wide open spaces, Lake Tahoe, Red Rock, everything that we're proud of as Nevadans."

During the presentation, the governor, Nevada leadership, and tourism officials sang along to a rendition of "Don't Fence Me In," recorded for this campaign by the Nevada band The Killers. The song is included in the campaign's TV advertisements.

The branding emphasizes Nevada's diverse culture, business-friendly environment, natural beauty, and unique personality. It also noticeably minimizes references to gaming, with just a small photo of the "Las Vegas" sign in the posters, and a quick clip of gaming in the ads. The rest of the visuals are scenic panoramas, outdoor adventure activities, and special events.

As the governor said in his remarks, it is meant to capture "the Nevada DNA," and show it off to potential tourists.

"They will come here and see all the many things that you can do," Sandoval said, "have these authentic experiences that you cannot get anywhere else in the world.

This campaign has been in the works since 2011. The commercials will start airing in key states for attracting tourism around April 15.

For more information on the Nevada: A World Within. A State Apart campaign, click here.

Written by Arianna Bennett
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