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SOURCE Best Western International
Best Western Launches Vacation Citation Contest to Empower Travelers to Take Their Vacations
PHOENIX, March 1, 2013 /PRNewswire/ -- More than half of U.S. travelers expect to leave unused vacation days on the table in 2013 and even when they take time off, travelers struggle to leave the stress of work at the office according to a new Best Western Vacation Citation survey conducted with Wakefield Research.
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Sixty-two (62) percent of travelers surveyed said they had difficulty taking vacation in the past 12 months and half said work frequently keeps them from relaxing while on vacation. Enjoying their time off is even tougher for frequent business travelers, as 52 percent say work is more likely to ruin their vacation than bad weather.
To empower travelers to take vacation, Best Western has launched its Vacation Citation contest on Facebook. Participants can join Best Western's "Vacation Citation Nation" by issuing themselves or their family and friends an official Vacation Citation and in turn they will automatically be entered in weekly drawings for prizes to inspire travel including Best Western Travel Cards, MasterCard and Amazon Gift Cards, Avis rental car vouchers and AAA/CAA memberships. Participants will also earn a chance at the Grand Prize, a dream vacation which includes a five night stay at any Best Western hotel in the world, round trip airfare, gift cards to use on vacation and more.
Additionally, members of Vacation Citation Nation will be automatically registered for Best Western's Spring Promotion, which gives Best Western Rewards members the chance to earn a free night just by staying three separate times at a Best Western hotel by April 14, 2013. For more information visit: bestwestern.com/spring.
"Vacation Citation is a fun and interactive way to empower our online community to remind friends to use their vacation days," said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. "Our research shows it's not only difficult for many to take vacation, but it's also difficult to unplug when they do."
Additional highlights from Best Western's recent vacation survey include:
Best Western Resources:
Survey Methodology
The Best Western Vacation Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 500 U.S. travelers between February 14 and 22, 2013, using an email invitation and an online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS, BEST WESTERN PREMIER hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand's partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA's Hotel Partner of the Year, CAA's Partner of the Year, TravelClick's eMarketer of the Year and Compuware's Best of the Web Gold awards.
For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and may fluctuate.
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CONTACT |
Laura Cherry |
Meghan Lee |
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Best Western International |
Allison & Partners | |
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(602) 957-5668 |
(415) 277-4901 | |
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