The label says red snapper. But a new study finds more often than not, the label may be wrong. The non-profit group Oceana finds one third of seafood is not what it's billed to be.
Southern California ranks highest in mislabeling. It's no surprise to Frank Enea, who's worked in his family's fish business for nearly 30 years. He welcomes the study.
"Because you want to do the right thing. People say our prices are high. They're not. They are what they should be. 'Oh this guy's got it for $10 a pound less.' We'll, there's a reason why."
His grey sole, for example, sells for $35 a pound. He says it's an expensive business and blames lower end stores and restaurants for cutting corners and selling fakes---maybe swapping red snapper for tilapia..which is cheaper.
Oceana did its testing with DNA samples and found of the samples it took snapper was mislabeled 87% of the time. Tuna? 59%.
More than 90% of the seafood Americans eat is imported, less than 1% is inspected by the government.
The Food and Drug Administration says, it has recently invested in significant technical improvements to enhance its ability to identify seafood species using state of the art DNA sequencing.
But many chefs say more needs to be done. They're calling on the government for transparency in the seafood industry.