The Super Bowl attracts 111 million viewers and gives a huge boost to the economy.
In fact, Super Bowl Sunday is the second biggest eating day of the year, next to Thanksgiving.
Employees at Pizza Plus are getting ready for their busiest day of the year.
By the time the Super Bowl Champs are crowned, owner Dan Blake expects his company to have three times the business of a normal Sunday.
"We're probably looking at over four locations, here in the Reno-Sparks area, of about a $50,000 day for pizza and wing sales," Blake said.
Pizza Plus started taking orders for the Super Bowl last week, and slots are filling up quickly.
In fact, every year, they try to figure out better ways of handling the extra business.
"Last year, we actually had more delivery openings," Blake said. "So, we want to utilize that this year and fill up that delivery option as much as we can, so that stores aren't clogged up with people coming down to pick up their orders."
With such a big day, Blake says every employee will be on the clock, Sunday.
Whether you are hosting a big party or having a small get-together, he says there is something for everyone.
"We have wing and pizza deals that go from large with a half-bucket of wings, all the way up to five large pizzas and 100 chicken wings, which is our party pack," Blake said.
Ben's Fine Wine and Spirits is expecting sales to double on Saturday, as people plan for the game.
"I'll probably do at least another $1,500 more than a normal Saturday," store manager Dan Grohs said.
Grohs says he normally gets 20 cases of beer per order.
For this weekend, he's ordering 60 cases of their best sellers.
But beer isn't the only drink of choice.
"Cider is the biggest growing market, right now, as far as beer and stuff like that," Grohs said.
While those drinks are on the rise, keg sales really aren't expected to change much.
"They used to be a better deal but now they're more of a hassle because they're not cheaper than just getting your canned stuff," Grohs said. "Unless you've got a big event."
Grohs says January is typically the slowest month of the year for alcohol sales, so the Super Bowl is a great springboard for business to get the year started.