49ers Playoff Run Providing Big Boost For Local Businesses - KTVN Channel 2 - Reno Tahoe News Weather, Video -

49ers Playoff Run Providing Big Boost For Local Businesses

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49ers frenzy is growing, with San Francisco just two days away from its NFL playoffs match up with the Green Bay Packers.

With former Wolf Pack star Colin Kaepernick leading the way, local casinos and businesses are seeing a big boost.

At Pro Image sports apparel shop, 49ers gear is flying off the shelves.

"Constantly 49ers stuff, 49ers gear, 49ers jerseys," says store manager Keith Lembi. "What's new, what's available? What do you have? What's different? What do you have that nobody else has?"

Lembi says when San Francisco reaches the playoffs, sales jump 200 percent. And, right now, fans are buying anything they can get their hands on.

"Kaepernick kids jerseys were gone right before the Seattle game," he says. "Kaepernick NFL T-shirts gone right before the Seattle game."

We find one 49ers fan from northern California in the store. Living just an hour and a half north of San Francisco, he's right in the middle of all the excitement.

"With the quarterback they have now, Kaepernick, he knows what he's doing or at least he's doing a good job out there," says Bruce Dimmick.

As you can tell, Kaepernick is receiving high praises all over. The Silver Legacy Resort Casino is hosting the "Kap Up" party inside its sports book this Saturday.

"The place is going to be a madhouse," says Lacey Damron with the casino. "It's going to be great. This is where the excitement is going to be."

Fans in town from northern California are gearing up for the match up.  

"I think with a good running game, great defense, Kaepernick is going to really take us to the next level," says John Scott.

Based on what we've seen, the 49ers buzz is growing as we inch closer to Saturday.

Written by Adam Rasmussen

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