Reno Executive Appears on CBS' 'Undercover Boss' - KTVN Channel 2 - Reno Tahoe Sparks News, Weather, Video

Reno Executive Appears on CBS' 'Undercover Boss'

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A Reno executive went undercover for the network reality show "Undercover Boss" - and he learned some valuable lessons.

The former CEO of Harrah's Casino, Jim Rogers, lives part-time in Reno. As head of KOA, he oversees 500 campgrounds nationwide.

He says going undercover taught him some tips about how to do business better in the future.

"There's always been this idea of 'management by walking around' and this show is all about that, only you're doing it in disguise and they don't know it's you."

Rogers performed front line jobs like cleaning cabins and answering phones.

First he had to get a disguise so his employees wouldn't recognize him.

Workers were told he was an unemployed CPA from the Bay Area.

During the taping, Rogers, who is afraid of heights had to go down a zipline at one of his properties.

He said the experience was an opportunity to learn about the company and its employees - something he learned in the casino industry in Reno.

"Too often the boss or CEO or president gets so involved in the strategic development of a company, when at the end of the day, the way to get competitive advantage is by doing the small things well. We like to think of it as majoring in the minors."

You can see this episode of "Undercover Boss" on Friday night at 8pm, right here on Channel 2.

Rogers told me he was most worried about being recognized, but was never found out.

He says the experience also taught him that guests want to engage with managers and employees when they're on vacation, so he's hoping to get his employees out from under "paperwork" and out with the customers.

Written by Jennifer Burton

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