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SOURCE: Resolution Systems, Inc.
Outstanding products and management do not necessarily lead to prosperity; the absence of a sales-driven atmosphere can be fatal. The wise executive invests the time and effort necessary to define, establish, and nourish a sales culture.
Greensboro, NC (PRWEB) January 07, 2013
Products, service, and management are important aspects of business, but they alone do not generate revenue. Salespeople do. The most profitable and enduring companies are those that create and maintain a “sales culture.”
What is a sales culture? One might easily identify a nation based upon its dominant and distinctive culture--a common set of beliefs, attitudes, and behaviors. Likewise, every business enterprise has a culture of its own, and some are more successful than others. A sales culture encourages ambition, innovation, and behaviors beneficial to the enterprise. It spawns and sustains a shared vision—a company-wide focus--which is the generation of revenue.
What does a sales culture look like? A sales force is not a vending machine that customers stroll up to and purchase goods and services. The sales-driven organization realizes this, and maintains its focus: It invests in sales people, sales leads, sales collateral, sales leadership, and sales development.
Maintaining a sales culture: Just as a Super Bowl-winning football team never stops learning, practicing, and coaching, a successful sales team constantly strives to improve. A sales manager must routinely assess the “players” on his team to identify those who lead and contribute to the sales culture, and those who may require additional development.
Resolution Systems, Inc. provides sales assessments and training, as well as sales management training and coaching. RSI has helped hundreds of clients increase sales, improve team performance, and hire salespeople more effectively.
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