Unemployed Workers Fuel Trend for Local Entrepreneurialism
"When you're out of work and no one's calling you back for jobs and you're a little older, you just have to pick yourself up, dust yourself off and go out and create your own job."
Those are words from one of the two owners of Takoda Gourmet Coffee and Natural Syrups in Reno.
Jeff Blevins worked ten years at a photography and video studio. The economy was slow and they closed the doors. But he has since cashed in on his hobby of blending coffee syrups.
"I was one of those geeks who had an espresso coffee machine and actually used it everyday and I tried them out on my friends and they said ' this' is what I 'should' be doing," he said. "They were right."
His partner, Tim Oxenrider, was out of work as an alternative diesel fuels sales rep and has the talent of being able to sell anything he really believes in. And it was the perfect blend of talents.
"Our syrups are low calorie, low carb, diabetic friendly and gluten free," Tim says. "We have 14 flavors, we have it in Whole Foods and another local retail chain is considering it. We are doing well on the Internet and so opening this coffee house was the next step."
They say the key to work in this economy is finding what you're good at and going after it. They also say that testing out products at the farmer's markets around town really helped them find their target customers. And they say, if they could do it, anyone can.
Sunday, May 26 2013 1:49 AM EDT2013-05-26 05:49:26 GMT
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