The first of two Reno Sparks CASH MOB events happens tomorrow, Tuesday 12/11/12, 10am-6pm at the area's only locally owned toy stores, Learning Express Toys of Reno. This is the first time the grassroots economic stimulus campaign has mobbed a business with multiple locations.
Ca$H Mob captain, Steve Funk, says, "It's that time of year, when it's all about the kids and 'shopping local' means the most. We can best power our local economy by shopping local first, because local shopping dollars spent in locally-owned businesses have three times the economic strength for the local community than dollars spent in the corporate big-box stores so, we want to see everyone with a kid on their Christmas shopping list come out for this important event."
Learning Express Toys of Reno have two locations and both will participate in the Ca$h Mob for shoppers' convenience. The locations are Southtowne Center at 197 Damonte Ranch Pkwy Ste D and in northwest Reno at 5110 Mae Anne Ave. near Petsmart. Ca$h Mob captain, Steve Funk encourages holiday shoppers to, "Shop for the kids on your list here first. The Learning Express are our neighborhood toy stores and carry great brands like Lego, American Girl and others that kids love, plus there are lots of educational toys that add even more value to the gift experience. Imagine how many dollars could stay local if everyone shopped for the kids on their lists in a local toy store for Christmas... it's huge!"
Store owner Suzanne Peterson and her staff have just celebrated their 5th anniversary in business. She says of the experience so far, "We never get tired of hearing our customers say that they love coming into our stores because of our products and customer service. Our "Birthday Box" gift registry, VIP program and free gift-wrapping services are always popular.
We focus on the "WOW" factor in our customer service and shoppers appreciate that. In spite of the economy, our businesses are growing and we realize our success is a community effort which is why we make such an effort to give back to our local elementary schools and organizations.
That is something you don't get when you shop on-line. Our community relationship has been the most rewarding part of this amazing experience.
There are times when I feel like George Bailey from 'It's a Wonderful Life'!"
The second Holiday Ca$h Mob, on December 18th revolves around the gift of music, from Maytan Music Center at 777 South Center Street, a 'second generation' local business started by Steve Maytan in 1959 and still in the family, now owned by daughter, Marianne.
Here's how The Ca$h Mob works; Locals are asked to find 'Reno Sparks Cash Mob' on Facebook and 'like', then invite friends to do the same, sharing the idea with their friends and so on. Mobbers also post suggestions to the group for favorite locally-owned businesses. They go into the suggestion pool for the next scheduled mobs.
Ca$h Mobs are monthly local events and a fun way for northern Nevada consumers to support their neighbors, and our recovering local economy, by pledging to spend $10-20 at a particular local business on a specific day (the chosen business will always be appropriate for both men and women), once per month.