RSCVA: New Slogan Unveiled For Area - KTVN Channel 2 - Reno Tahoe News Weather, Video -

RSCVA: New Slogan Unveiled For Area

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At the Governor's Conference on Tourism, the Reno-Sparks Convention and Visitors Authority unveiled its new slogan for our area on Wednesday -- "Four Seasons, One Thousand Reasons" 

"That's something that's in our DNA," said Chris Baum, President and CEO of the RSCVA. "The fact that this is a four season destination resort with an incredible array of things to do.

The RSCVA says that slogan is something they hope will endure over the years, even as campaigns change. You should start seeing the slogan in March.

Officials also told us it had great success with its "What's Your Passion?" campaign in California over the summer. It increased website traffic almost 50 percent.

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