Demand For Kaepernick Merchandise Grows - KTVN Channel 2 - Reno Tahoe Sparks News, Weather, Video

Demand For Kaepernick Merchandise Grows

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© Photo Courtesy: Associated Press © Photo Courtesy: Associated Press

Along with TVs, laptops and video game systems, there's another hot item this holiday season... at least locally.

We're talking about 49er jerseys with the number seven for former Wolf Pack standout Colin Kaepernick.

When the 49ers first drafted Kaepernick, you could find his jerseys everywhere. But since he started the season as a backup, Nike wasn't mass-producing them. So now we're seeing demand on the rise and supply working to catch up.

Scheels is one of the few places in town where you can find a Kaepernick jersey. 24 jerseys come in a typical shipment but since Nike wasn't making them, the store had to special order 144. The jerseys hit the shelves last Tuesday, and are selling quickly for $100 a pop. Out of the 144 kids' jerseys they ordered in October, only one is left.

"I think people are just trying to get anything," Shane Stuart of Silver and Blue Outfitters told us Monday. "We've even had people who have asked for the 49er T-shirts that have number seven Kaepernick on the back." The store used to sell Kaepernick jerseys, and say they will likely bring them back.

They do have a little bit of memorabilia from his college days, and they even gave away a hand-drawn picture on Black Friday. But they know jerseys are really what people are looking for. "On Black Friday, we probably had 15 or 20 people who came in looking for 49ers, even Wolf Pack #10," Stuart said.

Shops like All-American Sports Fan sell dozens of different jerseys, but you can't find number seven for the red and gold.

The manager there says it's something people have wanted, even before the former Pack quarterback got his first NFL start. "There's a big demand," Store Manager Fernando Luna said. "It's actually even before that. For the last, maybe two months, we've already had a lot of people coming in, asking for him."

Luna says his store is expecting a shipment in the next week or two. He already has a waiting list of about 35 people.

He's hoping Kaepernick's numbers on the gridiron, translate into dollars in the retail business. "It's huge," Luna said. "It helps out a lot, especially him being at Nevada and now him being a Niner. It kind of goes hand-in-hand. It's definitely going to help out the store a lot."

Written by Paul Nelson
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