NV Businesses Predict Higher Holiday Sales - KTVN Channel 2 - Reno Tahoe News Weather, Video -

NV Businesses Predict Higher Holiday Sales

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Shoppers are still out in force at stores and online, as the holiday shopping season moves into full swing.

Of course, Black Friday was the big start to the shopping season but new economic reports show it's expected to keep going strong through Christmas.

The Retail Association of Nevada is predicting people will spend nearly 7% more here this year than last, but people we talked to Monday say they're watching their money more carefully too.

"I'm going to try to get more quality gifts this year, rather than things they'll play with and throw out. More educational toys that sort of thing," Marcie Weig of Reno told us.

And another shopper said she plans to spend less but not necessarily because of her budget. "I just came back from overseas, I'm going to try to do homemade gifts and make things and save the environment," Tara Keehner of Kansas City, Missouri said.

Even though the Silver State is still leading the nation in unemployment, economic experts predict an increase in sales. One reason – home prices are starting to rise and stocks are doing better again.

In fact, our expected 6.8% improvement is even better than the national prediction of a 4% uptick. Here in Nevada, people are expected to spend more on clothing, accessories, furniture, garden supplies and building materials: $1.6 billion total.

Holiday sales figures are calculated based on all retail sales in November and December and since Thanksgiving was early this year, it is giving retailers a good head start.

Another plus is the completion of a major freeway construction project near Meadowood Mall. Spokesperson Tony Vail said it's done just in time. "We've got a new freeway ramp, so one of the things that's different this year: I-580 Meadowood Mall interchange that brings customers straight to the mall without having to stop at the Virginia Street exit."

Written by Jennifer Burton

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