The clock struck midnight, doors opened and crowds of people poured in to scoop up the best deals they could find.
TV's seemed to be the hot commodity flying off the shelves with a 40-incher going for $179. They sold out fast.
"It was fun a lot of customers coming in, giving them tickets for hot buy items we were having a blast," says store manager Drew Loftus.
Everything from $1.99 DVD to laptops marked way down - carts filled up fast and wallets opened up faster, with retailers hoping to get a boost in a recovering economy stores count on these big sales from now through Christmas.
"Busy this year, busy last year. Always a popular event with costumers we still have some great deals, a lot of fun."
Many shoppers found another great deal 26" TVs going for $100 - they didn't last long either.
"The best deals. Always want the best deals on at least one or two items for Christmas. We had our eye set on a 26" TV if we could get it at the price we wanted we got the last two - we are excited!," says Nicole Bishop.
So how can you really tell your getting the best deal? Many smartphones now have bar code scanner apps, so while a 40" TV may go for $800 when scanned in the store, it may go for $630 online.
But many times you can get a cheaper deal by shopping locally - like one guy who couldn't pass up a sale on iPads, picking up not one, not two - but 5 iPads! He says he saved about 15% on each - all for his business.
"It's a great deal, Apple products doesn't typically go on discount, when you can get a saving over regular prices it's a fantastic opportunity," says John Smith of the Bay Area.
And with about a month to go until Christmas, retailers hope consumers will keep on gobbling up the deals.
Written by Jeff Martinez