On the sales floor at Reno's Best Buy, it's the calm before the storm. But in the back room it's all hustle. The stockroom is crammed with enough TVs to reach the ceiling. Manager Dylan Kelley tried to maneuver around all the 40-inch Toshibas that will sell for $179.99. Pointing up, he told us, "As you can see, we're loaded up on Samsungs and Sharps..."
Call it organized chaos. Kelley told us, "I'm putting in a lot of hours getting ready. We've got a lot of fantastic deals so we're excited." As are thousands of Nevadans who will be seeking those deals, and most of them will doing so earlier. Black Friday sales will now break out before the leftover turkey is put away. As Kelley put it, "It's kind of almost a holiday in itself now, that's what we've started to notice."
We may have to stop using the term "Black Friday." With so many stores opening up the flood gates on Thanksgiving night, call it "Gray Thursday." At Best Buy, the doors open at midnight. Kelley said they do it for the customers. "They're as excited as they can get, to get as much shopping as they can get done," even though just a few years ago, opening at midnight was crazy talk. Kelley agrees. "It was. I never dreamed...I thought 5:00am was early enough!"
But to some Reno big box stores, even Best Buy opens late. Walmart, Kmart, Sears and Toys 'R Us will open at 8:00pm Thanksgiving. Target at 9pm. Other midnight starters are Kohls and Macys.
Across the street at Meadowood Mall, JCPenney is going the other way. Last year they opened at 4:00am. This year, it's 6:00am. Store Leader Wendy Johnson told us, "You don't have to wait in line for doorbusters. There are no coupons, there are no rebates, just great prices all day long." Do they have enough for everybody? "We have got a lot of merchandise on hand."
JCPenney's Johnson says once folks get their cheap TV, they'll wait to get their puffer coats for $30, Arizona color boots for $15, and Wellington women's boots for $25. She pointed out a jeans display and told us, "One of the great deals we have for Black Friday are Arizona jeans for the family. They're $10 in both young mens, juniors and childrens."
That's the one thing that won't change this year...Black Friday prices should still be as good as it gets.
-written by John Potter
And if you want to get a sneak peak at the sale ads before the newspaper sends them out, check out this link: