Washoe County deputies hit area roads in force Tuesday looking for distracted drivers.
The sheriff's office held an enforcement operation Tuesday afternoon on Eagle Canyon Drive between Pyramid Way and Calle de la Plata in Sparks.
Along with distracted drivers -- they also looked for people not wearing seatbelts and using their cellphones while driving.
Even though the cell phone law went into effect 13 months ago deputies say they still see people ignoring it.
"If it is a lifestyle and that phone means that much to that you just can't put it down for a second while driving just understand those risks that are involved. Potential serious bodily harm, or even death," says Deputy Armando Avina.
A ticket for using a handheld device can cost as much as $250.
Under the law hands-free devices are still legal, but deputies say even simply have a conversation can still be distracting.