Food Bank Launches Virtual Food Drive - KTVN Channel 2 - Reno Tahoe News Weather, Video -

Food Bank Launches Virtual Food Drive

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The Food Bank of Northern Nevada is proud to announce the start of its Virtual Food Drive just in time for the holiday season.

Starting now, organizations or individuals can donate at: donate.fbnn.org/vfd in an interactive way. Here's how it works: Donors can drag different food items, including produce, grains, and dairy into a shopping cart. The donors check out, select a payment type and the donation has been made.

"This food drive is easier and more simpler than regular food drives," said Jocelyn Lantrip, Director of Marketing of the Food Bank of Northern Nevada. "You can help out a great cause without leaving your home or office." 

Even though people have shopped online for many years, donating is a relatively new concept. This is the first season the Food Bank of Northern Nevada is using online technology to collect donations.

"It's very easy to promote the virtual food drive," said Lantrip. "You can put it on your social media or email it out to people. It's the new way of doing things."

Besides the convenience for donors, the Virtual Food Drive is more efficient for the food bank. 11% of the organization's expenses come from obtaining and distributing food, and with the VFD, the costs in hauling both donation bins and food lower as well as reducing the time volunteers spend sorting through the food. This food drive is also traceable.

"So if a business or an organization wants to see how much they contributed to the cause, it can be easily done," said Lantrip. "We can set up a personalized URL for a company or organization and they can encourage their friends, customers or employees to donate on that URL so they can keep track of how its going."

Every dollar the food bank receives, the organization can make four meals out of it, and in a time where more people are in need of food, every penny counts.  

Even though hunger is a year-round issue, 75% of the organization's donations come during the holiday months. However, each month, the organization provides 6 million meals to 82,000 people, and with Thanksgiving and Christmas just weeks away, now is the time to donate in the easiest way yet.

From the Food Bank of Northern Nevada

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