It may only be early November, but local retailers are ready for Christmas! And they have high hopes for this year's holiday business.
"I'm expecting people to come out and shop with the election over now," says Laura Romero, who owns Paper Moon in Reno. "I think people were handing onto their money but now that the election is over, I think they are ready to go."
And Romero has been in retail long enough to be able to read trends.
"I think people are after smaller gifts this year. Ornaments are big. They are looking for smaller items but things that actually mean something."
So Romero has stocked up on unique items, and things that are locally made.
In fact, a lot of local retailers are banking on buying local. Not only for the store owners but for the individual artists and vendors. Dave Asher knows how important that kind of investment is. He runs the Reno Sparks Local Business Co-op. And he says buying local is the key to our economic recovery.
"It's the number one way to create jobs," Asher says. "All the economists say so. It puts people to work and keeps money here supporting others."
Asher says last weekend's Buy Local Marketplace at the National Automobile Museum was a huge hit. He says it gave local artists and vendors a place to sell and the public was very supportive. And he says that has a trickle-down effect.
"Money spent here stays here locally and local are homeowners which means property tax and that means libraries and schools."
So local retailers will be putting their locally-made items out front this season...and Asher says he's already working on a second Buy Local Marketplace in Reno before Christmas.
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