Local Businesses Profit From Recent Political Economy - KTVN Channel 2 - Reno Tahoe News Weather, Video -

Local Businesses Profit From Recent Political Economy

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While the campaign season is now done, some local businesses came out on top.

"There's no doubt about it," says Greg Ferarro of the Greg Ferraro Group, who's worked on many statewide and national campaigns, "There is definitely a political economy. The signmakers and the graphic designers, the political consultants, the event planners and the television stations, they all make money."

And J.C. Weir knows well how valuable campaigns can be. He owns Allegra Printing in Reno.

"We did get a lot of business," Weir says. "We had state senators and couple of Congressional members. One politician made a 60,000 piece run and we mailed it out. Now that's good business."

Local caterers and event planners helped with rallies. Local law enforcement helped with security and you can't forget the local television stations.

"The advertising was targeted in the battleground states. And of the top 10 money making stations in the country, Nevada had three. Two in Las Vegas and one here in Reno," Ferraro said. "The two national campaigns alone spent an estimated $9 billion!"

According to the Reno Gazette Journal's research, more than $30 million was spent in the Reno market. And with the trickle-down, that's good news for Reno's economy overall.

Written by Erin Breen

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